Marketing Strategy & Go-To-Market (GTM)
I partner with leadership and marketing teams to define clear, executable strategies that align brand, demand, and sales priorities.
Includes:
- Go-to-market strategy & launch planning
- Commercial & sales alignment
- ICP definition & segmentation
- Budget planning & forecasting
Account-Based Marketing (ABM)
From pilot programs to scaled global initiatives, I design ABM strategies that drive engagement with the accounts that matter most.
Includes:
- Tiered account strategy & orchestration
- Buyer journey mapping
- Personalized messaging & content frameworks
- Tools: 6sense, Folloze, Salesforce, HubSpot
Demand Generation & Field Marketing
I build demand programs designed to generate pipeline—not vanity metrics.
Includes:
- Integrated demand generation campaigns
- Field & regional marketing execution
- Partner & channel-led demand
- Performance tracking & optimization
Partner & Channel Marketing
• With deep distribution and partner ecosystem experience, I help companies activate partners as true growth engines.
Includes:
- Partner marketing strategy & enablement
- SMB & mid-market programs
- MDF planning & execution
- Global-to-local program scaling