I help B2B brands turn strategy into measurable growth.
I’m a global Marketing Management Professional with deep expertise in building and executing marketing strategies that drive brand visibility, demand, and revenue. With hands-on experience across the U.S., Canada, Latin America, Europe, and Asia-Pacific, I specialize in translating complex business goals into focused, high-impact marketing programs.
Known for a strong strategic mindset and disciplined execution, I thrive at the intersection of creativity, data, and commercial outcomes. Whether launching a new go-to-market motion, scaling Account-Based Marketing, or optimizing demand generation, I partner closely with teams to deliver results—on time and on budget.
What I Do Best
I design and execute marketing programs that accelerate growth and improve market share, with expertise across:
-Field, Partner & Channel Marketing
-Account-Based Marketing (ABM) & Demand Generation
-Go-To-Market Strategy & Commercial Alignment
-Marketing Communications & Content Strategy
-Data-Driven Campaign Optimization
My approach blends strategic clarity with hands-on execution, ensuring every initiative is tied to real business impact.
Professional Experience
Executive Engagement Manager, Commercial Excellence
Iron Mountain
I currently lead executive-level engagement initiatives that support commercial excellence and strategic growth, partnering cross-functionally to align marketing, sales, and leadership priorities.
Hewlett Packard Enterprise (HPE) / Aruba Networks
Over several years, I held global and regional leadership roles, including:
Worldwide ABM, Strategy & Programs Manager Led tiered ABM strategies and scaled personalized engagement across the full buyer journey.
U.S. Commercial Segment Marketing Manager Owned go-to-market and demand generation strategies; recognized with a nomination for the HPE Women’s Excellence Award.
Channel & SMB Marketing Manager (MCA & LATAM) Built a high-performing SMB partner program later replicated globally and was named Worldwide SMB MVP (2020).
Marketing Manager
Ingram Micro
Managed $1M+ annual budgets and led strategic marketing initiatives for top technology brands, including Cisco, HPE, and Microsoft, driving partner engagement and pipeline growth.
Core Expertise & Technology
Strategy & Planning
B2B, B2C & SMB Marketing Strategy
Sales Alignment, Forecasting & Budget Management
Digital & Content
SEO, Social Media & PR
Creative Messaging & Storytelling
MarTech Stack
6sense, Folloze, Salesforce, HubSpot, Smartsheet, Google Suite, Microsoft
Certifications
Account-Based Marketing
Digital Marketing
State & Local Government Marketing (Center for Digital Government, HubSpot) K-12 and Higher Education
Education & Languages
BBA in Marketing, Universidad Argentina de la Empresa (UADE)
Fluent in English & Spanish | Basic Portuguese
Beyond Marketing
Outside of work, I’m passionate about giving back and currently volunteer as a Foster Parent with Good Karma Pet Rescue. I’m also a volunteer for the FIFA World Cup 2026.
Case Study: Driving Growth through Global Partner & SMB Programs
At Hewlett Packard Enterprise (HPE) / Aruba, I led the development and global scaling of the Aruba Action Partner Club and orchestrated Account-Based Marketing (ABM) programs to accelerate revenue in SMB and SLED markets.
By launching a dedicated SMB partner program, implementing tiered ABM strategies, and designing vertical-specific engagement plays for U.S. K-12 and Higher Education, we delivered hyper-personalized marketing at scale. A robust martech stack (6Sense, Folloze, Drift, Salesforce) enabled precise targeting, performance tracking, and sales alignment.
Results included global replication of the partner program, multiple worldwide MVP awards, President’s Quality Award finalist recognition, and measurable growth in partner engagement and pipeline acceleration.